Cities wield important power over the gun industry. In the aggregate, municipal governments are some of the largest purchasers of guns nationally due to their need to outfit local law enforcement departments. Firearms manufacturers and distributors understand the importance of this critical market segment and give it substantial attention. This gives cities considerable “buyer power” in their dealings with the gun industry.
Cities have a unique opportunity to curb the violence caused by gun trafficking. A city purchasing firearms for its law enforcement department can use its buyer power to create incentives for firearm manufacturers to employ "countermarketing" strategies to ensure that their retailers are using all available procedures to prevent illegal firearms diversion. Manufacturers would be obliged to listen and change their policies to compete for this valuable market share. In this way, gun manufacturers and cities could begin to work together in a collaborative, positive fashion.
To see what you can can do to encourage your elected officials to utilize their buyer power, read the new report from CSGV, Utilizing the Buyer Power Strategy to Reform the Gun Industry.
- Ed Fund Memo: Utilizing the "Buyer Power" Strategy to Reform the Gun Industry
Countermarketing in the Courts - Bradford, Gundlach and Wilkie- Smoking Guns: Exposing the Gun Industry's Complicity in the Illegal Gun Market - Brady Campaign to Prevent Gun Violence
- Marketing Insights for Understanding Firearms Diversion and Trafficking - Greg Gundlach
- Countermarketing and Demarketing Against Product Diversion: Forensic Research in the Firearms Industry - Gundlach, Bradford and Wilkie
- Gun Control Without Gun Laws - Spitzer and Pope